THE (WORK)PLACE OF IMAGINATION

by Claudia Ludovico

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The importance of imagination is underestimated. Imagination is an essential part of social, emotional, and general well-being. It is the mental space that obeys no rule and follows no structure: imagination is a room of freedom. Often considered to belong exclusively to the realm of childhood and playing, its presence in adult life is ignored. However, the state of free imagination is incredibly important to understand the material world, to bridge abstract concepts and consider alternative futures. In adulthood, imagination even becomes political: it allows the possibility of a different reality.

The (work)Place of Imagination gives physical form to this space, allowing the visitors to literally enter and reconnect with free imagination.

The space reproduced in the exhibition is an office environment: the emblem of corporate work, productivity and seriousness. However, all the workplace objects are built in 1:1.7 scale, the same ratio as a toddler to an adult. The use of scale makes the viewers experience the environment feeling physically as small as children. This scaling and the childlike character of the exhibition aim at reconnecting the viewers with those states of free imagination they most likely last experienced during childhood.

In the exhibition the visitors are metaphorically “working on” their imagination. They are experiencing those states that lead to the free imagination space and most importantly, they are finding the keys to access it again and again.

Claudia Ludovico